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Birkenhead Commercial District Masterplan

Liverpool, UK


project overview

Town centre regeneration delivering a new chapter for Birkenhead

The Birkenhead Commercial District masterplan will be a catalyst for transformational change in the region and an exciting new chapter in Birkenhead’s history. This public sector-led, regenerative masterplan is part of the wider, strategic Birkenhead masterplan and will deliver Grade A offices, a dynamic commercial quarter, a replacement market, revitalised community spaces, as well as much-needed homes to the area.

The regeneration of Birkenhead is extensive and the masterplan for the Commercial District is intended to be delivered in phases, over 15 years. With that in mind, the scheme is designed to be as forward-thinking as possible with a focus on environmental sustainability throughout.

We have been commissioned to provide masterplanning and architectural services and are now taking forward the designs for Phase 1 of the town centre regeneration. Currently under construction, Phase 1 is two new Grade A office developments, targeting BREEAM Excellent, in the heart of the Birkenhead Commercial District masterplan.

Developed for Wirral Growth Company - a joint venture between Muse Developments and the Wirral Council, this masterplan is a demonstration of their commitment to levelling up Birkenhead.



Developing a strategic masterplan

We created a strategic masterplan for the regeneration of the wider Birkenhead area, to support Muse Developments in their successful bid to become development partners with Wirral Council. The masterplan was developed with an intended delivery in several phases over fifteen years, with a number of priority sites identified, including the masterplan for Birkenhead Commercial District.

Our masterplan divides the site into plots to be developed individually, which are connected via a reinvigorated public realm. The arrangement of the development blocks seeks to recreate lost areas in the town centre and further promote connections to the wider regeneration surrounding the site.

Phase 1 is currently under construction, which includes two new Grade A office developments which will accommodate evolving, modern working practices and address a shortage of quality office space in Liverpool City Region.

Adjacent to the offices will be a new three-storey car park and, following the construction of the offices, will be a new market hall on the former House of Fraser site.

Phase 2 will be the development of further high-quality office and retail and leisure spaces. The site includes the commercial and retail units at Milton Pavements, the (Grade II Listed) Crown pub, and buildings occupied by Vue Cinema, Wilko’s and Mecca Bingo, as well as vacant land to the north of Conway Park station.

A residential development to the North of the site will provide up to 651 new homes is also proposed in a vibrant new neighbourhood around Conway Park station, contributing to meeting the borough’s housing needs. A range of homes will be offered, in terms of size, type and tenure which will create more choice in Birkenhead and meet modern design, sustainability and building-quality standards.

Subsequent development to the masterplan may include further residential apartments or further leisure and hospitality offerings.


project aims

A destination in its own right

The regeneration of Birkenhead is an opportunity for the town to be revitalised and for the community to thrive. Our brief from Wirral Growth Company was to make Birkenhead town centre a destination in its own right. By redesigning and redeveloping the existing assets, the town will be transformed into a modern centre with a civic hub, connecting it to the commercial heart of the town, framed in the context of a revitalised market offering.

Seeking to bring jobs into the town centre there will be improved leisure and retail offerings and spaces will be connected by an enhanced public realm. The wider aspirations of the masterplan see the new development spread to the north by delivering high-quality homes, to accommodate the existing and new community drawn to the area by the vibrant Commercial District.

The proposed regeneration of Birkenhead Commercial District will reduce the number of vacant units whilst making improvements to the office, leisure, food and drink and retail spaces in the town centre, with spaces to enjoy in both the day and evening. The new amenities have been selected to rejuvenate the town centre. The scheme builds upon the town’s existing strengths, assets and maritime location to improve the local environment, increase economic growth and instil a new sense of community in the area.

key information

Project summary


Birkenhead, Liverpool


Wirral Growth Company






2 x offices targeting BREEAM Excellent


1.7m ft2


Grade A office space
Commercial quarter
Replacement market
Food and drink
New public realm
651 new homes


Insider Liverpool Property Awards 2021
- Future Ambition Award


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